Guitar strings will never be the same, and you could be the first to play our latest string innovation.
Introducing Ernie Ball Paradigm, the most advanced guitar strings ever created. We’ve combined everything we’ve learned over the last 50+ years of guitar string development and put it all into one string. We’re giving you a chance to be among the first to try these new sets that won’t be available in stores until Spring 2017. Sign up today for a chance to join a select group of players to participate in our beta test and receive a free prototype of our new groundbreaking string technology.
This is a limited-time program, so don’t miss out on your chance to play the next evolution in guitar strings. Sign up for the beta program today at ernieball.com/paradigm.