Billy Duffy of The Cult is featured on the next episode of Ernie Ball: The Pursuit of Tone, which airs Friday, July 1st at 8pm ET/PT only on Audience Music (DIRECTV ch.239 or on AT&T U-verse ch.1114). Emerging from the violent streets of Manchester during the ‘real’ punk rock wars and rolling into post punk, death rock, hard rock and back. He has played with the best, Morrissey, Jagger, Iggy et al, this kid has done more than most could ever dream. He is peerless, a tyrannical perfectionist and iconoclast. In a world of self-imposed savants and virtuosos, he has never been a self-promoter leaving that for his live performances and studio recordings.

A working class hero who has owned the biggest stages in the world and delivered without mercy. As rock dissolves into a patchwork of ragged styles and fading icons, Duffy holds himself with an integrity, sensitivity and ferocity that few can match. He is one of the greatest living guitar heroes of the 20/21st century, often mimicked, never matched. I have witnessed other players take a step back when he straps on the Falcon, big boys’ rules.

In this trailer, Billy talks about starting as a kid in London with a lot of attitude and the importance of finding your own sound. Head to our website for more clips and pictures from the episode!