Our new PARADIGM electric and acoustic guitar strings are revolutionary for a number of reasons. Not only are they break-resistant and moisture repellent, featuring our exclusive Everlast nanotechnology coating, they also go through an enhanced plasma cleaning process which makes them significantly more durable and corrosion resistant.

Our exclusive plasma process enhances all PARADIGM wrap wire before it is drawn down to specific gauges. The high heat of the plasma removes contaminants and smooths out defects for a consistent finish. Ensuring that the wire has a more stable microstructure before it is wrapped means the string will last longer.

Take a look for yourself at how this plasma enhancement process works, as well as the resulting increase in the composition of the microstructure that makes up each string.

Paradigm is available for pre-order now, and will be on sale in stores April 1 in our top Slinky gauges, as well as in both acoustic Phosphor Bronze and 80/20 Bronze alloys. Learn more at our website.

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