After returning last March following a COVID-enforced hiatus of two years, 2023 saw SXSW back in full swing. Austin’s formidable arts festival covers ground across the entertainment and technology industry, but its biggest draw is its incomparable new music programme. This year, SXSW hosted artists from across the world, spanning every genre imaginable and taking over countless venues and stages.

This year at SXSW marks the return of the annual Brooklyn Bowl Family Reunion at the Empire Control Room & Garage.

The weekend surely provided a spectrum of sounds for any listener. The 10-day festival featured multiple Ernie Ball artists such as Sunflower Bean, White Denim, and Ron Gallo, amongst many more.

Check out some of our favorite moments from SXSW below.

Ron Gallo

Philly-based musician, Roy Gallo brought an energetic, powerful set at the Brooklyn Bowl
Ernie Ball Flatwound 11-50 Guitar Strings

Low Cut Connie

Another Philly based rock band: Low Cut Connie has become the alter ego for frontman, pianist, and songwriter Adam Weiner.
Ernie Ball Super Slinky RPS 9-42 Guitar Strings

The Nude Party

The Nude Party celebrate the clanging rock of the ’60s with similarities to the Rolling Stones and the Velvet Underground
Ernie Ball Super Slinky Paradigm 9-42 Guitar Strings

Sunflower Bean

Sunflower Bean is a Rock-edged, dreamy indie pop trio from Brooklyn marked by two singers
Ernie Ball Hybrid Slinky 45-105 Bass and Regular Slinky 10-46 Guitar Strings

The War and Treaty

The War and Treaty is husband and wife duo from Michigan, defined by a combination of soulful blues, country and rock
Ernie Ball Regular Slinky 5-String Bass and Beefy Slinky RPS 11-54 Guitar Strings

White Denim

Four-piece rock band from Austin, Texas, United States, White Denim is influenced by a jamming approach of intense looping work
Ernie Ball Power Slinky ‘Classic Rock n Roll’ 10-46 Gauge Guitar Strings

Relix Roadie Lounge

This year, we teamed up with several industry leaders to partner on Relix’s Roadie Lounge. The space welcomed artists, sound engineers, tour managers, and everyone else essential to putting on world-class performances.

The Roadie Lounge also partnered with New York-based online magazine company, Consequence of Sound, Learn more here.

Consequence once again returned to SXSW for the fourth edition of the Brooklyn Bowl event to highlight some of music’s most compelling acts.

Jam In the Van

Ernie Ball teamed up with Jam In the Van, a solar-powered, mobile recording studio and YouTube Channel that’s changing the way the world discovers new music.

‘White Dog’ sporting some Power Slinkies
Devon Gilfillian Jammin’ in The Van with some Regular Slinkies
‘Michigander’ Jammin’ in the Van with an Ernie Ball Polypro strap

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