After returning last March following a COVID-enforced hiatus of two years, 2023 saw SXSW back in full swing. Austin’s formidable arts festival covers ground across the entertainment and technology industry, but its biggest draw is its incomparable new music programme. This year, SXSW hosted artists from across the world, spanning every genre imaginable and taking over countless venues and stages.
This year at SXSW marks the return of the annual Brooklyn Bowl Family Reunion at the Empire Control Room & Garage.
The weekend surely provided a spectrum of sounds for any listener. The 10-day festival featured multiple Ernie Ball artists such as Sunflower Bean, White Denim, and Ron Gallo, amongst many more.
Check out some of our favorite moments from SXSW below.
Relix Roadie Lounge
This year, we teamed up with several industry leaders to partner on Relix’s Roadie Lounge. The space welcomed artists, sound engineers, tour managers, and everyone else essential to putting on world-class performances.
The Roadie Lounge also partnered with New York-based online magazine company, Consequence of Sound, Learn more here.
Consequence once again returned to SXSW for the fourth edition of the Brooklyn Bowl event to highlight some of music’s most compelling acts.
Jam In the Van
Ernie Ball teamed up with Jam In the Van, a solar-powered, mobile recording studio and YouTube Channel that’s changing the way the world discovers new music.