Get To Know:

Ernie Ball is proud to welcome LYELL to the family. LYELL is on a mission to empower those around her by creating moments of intense realization in her sound. Her newest single is all about kicking your self-doubts to the curb. “I’m Somebody Else” is the second single off of her forthcoming EP, produced by JT Daly (K.Flay, PVRIS). In just a few short months, LYELL has graced the likes of Billboard, KROQ’s Out of Order show, as well as KLOS’ New & Approved with radio legend and former MTV VJ Matt Pinfield. She has been featured on Spotify playlists such as New NoiseThe New Alt, and Fierce Femmes, and is the face of Amazon Music’s Breakthrough Rock playlist. Continuing to build a community of like-minded music lovers on TikTok, LYELL is a fierce self-starter with a lot to say.

Watch: “I’m Somebody Else” Official music video.

Sounds Like: Holy Wars, Royal Blood, and Nova Twins

Listen: Spotify, Apple Music

Follow: Instagram, YouTube, TikTok, Facebook, Twitter

Gear: Ernie Ball Regular Slinky, Power Slinky, and Ultra Slinky electric guitar strings.


Get To Know:

In a very short amount of time. Icelandic blues-rock band (you read that right), has released three records plus multiple singles, had multiple singles go both gold and even platinum with their single “Way Down We Go”, performed at Coachella, Bonnaroo, Lollapalooza, headlined their own tours, and more. An impressive feat for any band, let alone a band that firmly plants itself in a true blues-rock genre. Injected with big guitars, haunting vocal melodies, and strong but infectious lead vocals courtesy of lead guitarist and vocalist JJ, Kaleo is a multi-layered band that does nothing but deliver. With their latest record, Surface Sounds, out now, Kaleo is ready to kick things back up in 2022 with a full world tour, so be sure to catch one, you won’t be sorry.  

Watch: The Offical music video for “Break My Baby

Sounds Like: Hozier, Led Zeppelin, Black Pistol Fire

Listen: Spotify, Apple Music

Follow: Instagram, Facebook, Twitter, YouTube

Gear: Ernie Ball Regular Slinky electric strings.

Kane Alvarado

Get To Know:

Playing since he was 5-years-old, Kane “HurriKane” Alvarado has had chops almost since the start. Now 13, the young blues riffer from Bryan, Texas has been honing his vocals alongside his guitar skills in line with his influences like Carlos Santana, Joe Bonamassa, and Stevie Ray Vaughn. Kane has even caught the ear and eye of a few artists like Los Lonely Boys and Del Castillo, earning an invite to perform alongside them. Now with his first EP completed and singles available on all digital platforms, Kane is ready to hit the stage and show off his skills to the masses. 

Watch:Six Strings” official music video.

Sounds Like: Stevie Ray Vaughn, Carlos Santana, Los Lonely Boys

Listen: Spotify, Apple Music

Follow: Facebook, Twitter, YouTube, Instagram

Gear: Ernie Ball Cobalt Custom Gauge 10-50 electric guitar strings.

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