SXSW returned to its regular in-person format after the 2020 edition was canceled at short notice and the 2021 edition took place online only. Austin once again attracted a large following of creators, investors, and fans of technology, music, and film.
The weekend surely provided a spectrum of sounds for any listener. The 10-day festival featured multiple Ernie Ball artists such as Nova Twins, Girlpool, Geese, Gustaf, Jackie Venson, Black Lips amongst many more.
Check out some of our favorite moments from SXSW below.
Relix Roadie Lounge
This year, we teamed up with several industry leaders to partner on Relix’s Roadie Lounge. The space welcomed artists, sound engineers, tour managers, and everyone else essential to putting on world-class performances.
The Roadie Lounge also partnered with New York-based online magazine company, Consequence of sound, Learn more here.
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