SXSW returned to its regular in-person format after the 2020 edition was canceled at short notice and the 2021 edition took place online only. Austin once again attracted a large following of creators, investors, and fans of technology, music, and film.

The weekend surely provided a spectrum of sounds for any listener. The 10-day festival featured multiple Ernie Ball artists such as Nova Twins, Girlpool, Geese, Gustaf, Jackie Venson, Black Lips amongst many more.

Check out some of our favorite moments from SXSW below.

Relix Roadie Lounge

This year, we teamed up with several industry leaders to partner on Relix’s Roadie Lounge. The space welcomed artists, sound engineers, tour managers, and everyone else essential to putting on world-class performances.

The Roadie Lounge also partnered with New York-based online magazine company, Consequence of sound, Learn more here.


Nova Twins



Luna Luna

Blvck Hippie

Memphis, TN based Indie Rock Band, Blvck Hippie

Big Joanie

Big Joanie with some Skinny Top Heavy Bottom, Regular, and Super Slinkys — Cheer Up Charlies

Pom Pom Squad

Pom Pom Squad getting down at the Brooklyn Bowl Family Reunion with Power and Regular Slinkys

Vista Kicks

Vista Kick’s string of choice: Skinny Top Heavy Bottom



Louisiana based fiery rock n’ roll band, Seratones — Brooklyn Bowl Family Reunion

White Denim

American four-piece rock band from Austin, Texas, White Denim — Brooklyn Bowl Family Reunion

Jackie Venson

R&B/Soul artist from Austin, Jackie Venson — Brooklyn Bowl Family Reunion

Black Lips

The Black Lips getting loose with some Super Slinkys backstage — Brooklyn Bowl Family Reunion

The Q-Tip Bandits

As we stumbled the streets of Austin, we caught The Q-Tip Bandits rocking a Music Man Stingray 5

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