Over 100,000 music enthusiasts and guitar fans flocked to the Anaheim Convention Center for the 2020 National Association of Music Merchants (NAMM) conference. Arguably one of the most anticipated events of the year for guitar and bass players, the most prominent music and instrument companies gathered to unveil their newest products. The four-day event featured countless artist performances and interviews, along with some of the most groundbreaking product announcements to date. Check out some of our favorite moments from the weekend and all of the brand-new Ernie Ball products hitting shelves this year.

Product Launches

NAMM 2020 brought the official first look into some of the new releases that will be joining the Ernie Ball family this year. From cables and straps to strings and the highly-anticipated VPJR Tuner pedal, we have a little something for everyone. Check out all of the new products below and their official launch dates.

VPJR Tuner Pedal

After a year of trial and error, we’ve finally settled on a product we’re excited to welcome to the world. The Ernie Ball VPJR Tuner pedal is the perfect combination 2-in-1 pedal offering precise volume control with an enhanced definition digital tuner. The pedal features a fast and accurate chromatic tuner with a graphic volume display that is visually attractive and easy to operate. The large display automatically switches between tuner and volume modes depending on the signal level, allowing the player to tune at minimal volume. However, other “always on” configurations are accessible via a double tap on the touch screen. The tuner can also be calibrated to a variety of ideal reference pitches. The pedals compact, rugged design consists of aluminum housing and features a stronger, more durable PVC coated Kevlar cord ensuring consistent tension throughout the foot sweep. Available in Silver, Red, White, and Black.

Launching March

New Slinky Sets

2019 was the first year new gauge combinations had been added to the world-renowned Slinky lineup in 16 years! It’s safe to say that the launch of Ultra and Burly Slinky last year got our creatives juices flowing, and it got us thinking about what other gauges we could bring to the world. Our engineers spent the last year listening to consumer feedback (yes, we read all of your comments and emails!) and settled on seven new gauge combinations that look to put the player first: Skinny Top Heavy Bottom, Mondo, Turbo, Mighty, Hyper, Skinny Top Heavy Bottom 7-string, and Magnum Slinky. Learn more about each set and gauge combinations here.

Skinny Top Beefy Bottom, Mondo, Turbo, and Mighty Slinky will be available in March. Hyper, Magnum, and Skinny Top Heavy Bottom 7-string Slinky will launch Summer 2020.


Just like your clothes, your instrument strap is a small reflection of your style and personality. For 2020, we expanded our already-extensive Jacquard Strap collection — adding 14 stylish, new designs that will perfectly accentuate your on-stage energy. Featuring embroidered leather ends with durable yet comfortable polypropylene webbing, its extra-long design allows for easy application. Strap length measures 41 inches to 72 inches at total length. Browse all 14 new designs here.

Launching February

Flat Ribbon Patch Cables

Line them, stack them, fit them in small crevices or bend them in every which angle, our new Flat Ribbon Patch Cables have the ability to wire your entire pedalboard while maximizing space. These flexible, metal-housed cables are better shielded than traditional patch cables with built-in strain relief that ensures your conductor or audio signal is shielded all the way from tip to tip of the cable. Multiple shielding materials preserve the signal with low handling noise, and the durable PVC jacket exterior ensures long-lasting performance. Available in 3″, 6″, 12″, and 24″.

Launching February

Artist Visits

Thanks for another great NAMM! Be sure to stay connected with our Facebook, Instagram, Twitter, and YouTube channels for all upcoming product launches in 2020.

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